Data Modeling - What does it mean to you?

What do you think of when you hear “Data Modeling”?  Is it the tools we use or the concept of how we model data? “Data modeling is often the first step in database design and object-oriented programming as the designers first create a conceptual model of how data items relate to each other. Data modeling involves a progression from conceptual model to logical model to physical schema.” [webopedia].  A well thought thru data model leads to a well-designed reporting structure.  Signup today for the Vlamis quick start OBIEE – Repository Development course… /training/  @vlamissoftware